Ballantine's

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slow-moving revolution in the alcohol industry

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High-end, low-end, and everything in between — is at the forefront of a slow-moving revolution in the alcohol industry. Last year, for the first time ever, US drinkers preferred drinking liquor and spirits to swilling beers, according to industry group the Distilled Spirits Council of the United States, which measured supplier revenue across the two alcohol sub-industries.   But is it emblematic of a seismic shift in consumption habits? Or merely a flashy, status-seeking trend doomed to die out whenever urbanites grow tired of dropping $20 on a craft cocktail? The fate of a multi-billion industry depends on the answer. But any serious whiskey drinker will claim two points of origin matter above all others: the emergence of Scotch whisky in Scotland, around 1495, and the advent of barrel-aged bourbon in present-day Kentucky, likely originating from Scottish immigrants settling the region (a brief linguistics note: the beverage distilled in the US and Ireland is known as ‘whiskey’, b...
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Old Forester 1870 Original Batch

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Product Description In 1870 George Garvin Brown created Old Forester on Louisville's famous Whiskey Row. In honor of that milestone year in Bourbon history, they have crafted a tribute – Old Forester 1870 Original Batch – the first expression in the Old Forester Whiskey Row series. 1870 Original Batch echoes George Garvin Brown’s original batching process. Back then, Brown batched barrels obtained from three distilleries to create a consistent flavor profile. To emulate that process today, they also select barrels from three warehouses, each barrel originating from a different day of production, with a different entry proof and a different age profile. The three expressions of Old Forester are then batched together and minimally filtered to craft Old Forester 1870 Original Batch.  
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